Newcastle 500 Hints and Tips

​In 2019 the Newcastle 500 will run from Friday 22 to Sunday 24 November and huge numbers of visitors are anticipated. Here's how businesses can make the most of this event.

Get involved   

  1. Talk to your neighbouring businesses.
  2. Think about ways to attract the event crowds.
  3. Be positive and participate in any activations.
  4. Embrace the festival atmosphere.

 In-Store  

  1. Dress up your store with race theming including flags and bunting.
  2. If available, use any TVs to display the race action to capture the excitement of the event.
  3. Offer special race weekend deals or offers that highlight your business.
  4. Check the race schedule to identify potential people movement around your business.
  5. Look at give-aways or competitions that may help with promotion.
  6. Highlight products that address your target market.
  7. Extend trading hours, especially on the Sunday.

 Menu

  1. Offer quick and easy take away and dine in options for a quick pit stop.
  2. Look to maintain accessible prices.
  3. Race weekend meal deals, especially that are group or family friendly.
  4. Theme your food/beverages - e.g. chequered flag icing, beverage of the day.

 Promotion      

  1. Let people know who you are and what you have to offer.
  2. Supercars and Newcastle 500 are Supercars Australia trademark terms and cannot be used in any promotional material.  Use generic terms like racing, motorsport, race weekend etc.

 Trading Out - Pop Up Shop   

  1. Is your business away from the event crowds? Is there opportunity for you to trade closer by accessing an empty shopfront or through a collaboration with other businesses?
  2. Obtain the correct permits to trade outside of your premises, or look for new ways within your existing trading footprint to attract patrons.

Capture other brand activities

  1. Look for products or services that align with Supercars Australia and/or team sponsors.        
  2. Contact your brand representatives to see if they want to get involved, brands are often excited to access new markets around the race.
  3. Opportunities for in-store driver appearances or signings leading up to the race weekend.
  4. Some brands have access to show cars or other themed promotional materials.