Businesses invited to enhance New Annual festival spirit

02 Aug 2022

City of Newcastle (CN) has launched a business support program to help local traders benefit from the influx of visitors to the city centre for the New Annual festival next month.

CN’s flagship arts event will kick off with the world-renowned Van Gogh Alive experience on 22 September followed by a vibrant 10-day program of dance, music, theatre, visual arts and cultural workshops.

Newcastle Lord Mayor Nuatali Nelmes said a financial incentive program would help local businesses deliver special offers and promotions during New Annual that celebrate Newcastle's culture, encouraging patrons to spend more time in the city.

“Newcastle is home to a unique range of boutique makers and traders, hospitality venues, and arts and cultural institutions that have been seriously impacted by the ongoing challenges of COVID-19,” Cr Nelmes said.

"Our first New Annual event in 2021 attracted 30,000 people to the city, providing an important economic boost across the arts, hospitality, and tourism sectors, while also celebrating and showcasing our creative city.

“New Annual 2022 presents an opportunity for local businesses to tap into the increased visitation to the city by delivering special offers that entice visitors to shop, dine and experience the best of Newcastle during the festival.

“Supporting our local small businesses through this partnership program will also enhance the experience for New Annual attendees while helping to create a whole-of-city festival atmosphere.”

Expressions of interest to take part in the business support program are open until 5pm, 16 August 2022. A business information webinar will be held from 2pm on 9 August, registration is essential.

New Annual 2022 will feature local and nationally recognised artists delivering a mix of free, ticketed and family-friendly events. The full New Annual program and ticket sales are available online now at