Access to a large and skilled workforce is vital for national and global competitiveness. In a service-based economy, with constant innovation in transportation and communication technology, labour has become the most critical input for many organisations. Accessing and retaining labour in Newcastle is a significant barrier to jobs growth. Our talent attraction programs implement strategies aimed at encouraging more internal and external migration to our region, in particular people with skills who can contribute to the city’s growth and development.
The COVID-19 pandemic has afforded new opportunities for Newcastle’s growth, due to the demographic drift away from large metropolitan centres to more liveable and attractive regional centres. These strategic objectives need to be balanced against other pressures, such as ecological sustainability and housing affordability.