Keeping our kids safe over the holidays

23 Dec 2021

City of Newcastle has again teamed up with Little Blue Dinosaur to promote safety and reduce child pedestrian injuries and fatalities across the city.

Over the coming weeks, road users will start to notice unique signage at local beaches, parks and other popular spots which urge people to slow down and take care during the holiday season.

The ‘Holiday Time; Slow Down, Kids Around’ signage has been installed along Wharf Road, at Newcastle Harbour, and at key locations along the Bathers Way.

Councillor Peta Winney-Baartz visited the locations of the sign and spoke about the importance of keeping our kids safe when they are out and about.

Founders of Little Blue Dinosaur Michelle and David McLaughlin tragically lost their son Tom at age four to a roadside accident on the Central Coast, and now work tirelessly with organisations like City of Newcastle to prevent further tragedies from occurring on our roads.

The signs are colourful and highly visible, and incorporate simple messaging reminding drivers to slow down, and children and families to take care as pedestrians. It is crucial we work together to ensure we have an incident-free Christmas period.

The Holiday Time; Slow Down, Kids Around campaign is supported by many councils across four states in Australia.

To read more about Michelle and David’s story, or the Little Blue Dinosaur Foundation, visit