Signage collaboration all about keeping our kids safe

18 Dec 2020

Once again, City of Newcastle has teamed up with Little Blue Dinosaur to promote safety and reduce child pedestrian injuries and fatalities across the city.

Over the coming weeks, road users will start to notice unique signage at local beaches, parks and other popular spots which urge people to slow down and take care during the holiday season.

One location where the ‘Holiday Time; Slow Down, Kids Around’ signage has been installed is along Wharf Road, at Newcastle Harbour.

On Friday 18 December, Councillor Peta Winney-Baartz visited the location of the sign and spoke about the importance of keeping our kids safe when they are out and about.

Founders of Little Blue Dinosaur Michelle and David McLaughlin tragically lost their son Tom at age four to a roadside accident on the Central Coast, and now work tirelessly with organisations like City of Newcastle to prevent further tragedies from occurring on our roads.

The signs are colourful and highly visible, and incorporate simple messaging reminding drivers to slow down, and children and families to take care as pedestrians. Newcastle will be a popular holiday destination over the coming weeks and months, so it is crucial we work together to ensure we have an incident-free Christmas period.

The Holiday Time; Slow Down, Kids Around campaign is supported by 65 councils across four states in Australia.

To read more about Michelle and David’s story, or the Little Blue Dinosaur Foundation, visit